Ob peb xyoos dhau los, APAC kev lag luam tshuaj pleev ib ce tau pom kev hloov pauv tseem ceeb. Tsis yog tsawg kawg yog vim muaj kev cia siab rau ntawm kev tshaj xov xwm platforms thiab kev nce qib tom qab ntawm kev zoo nkauj influencers, uas tau txav lub dial thaum nws los txog rau qhov tseeb tiam sis.
Kev tshawb fawb los ntawm Mordor Intelligence qhia tias qhov chaw ua lub luag haujlwm tseem ceeb hauv APAC kev muag khoom kom zoo nkauj, nrog cov neeg siv khoom hauv nroog siv peb zaug ntau npaum li cov khoom tu plaub hau thiab tawv nqaij piv rau cov nyob deb nroog. Txawm li cas los xij, cov ntaub ntawv tseem qhia tau tias kev loj hlob ntawm kev tshaj xov xwm hauv cheeb tsam nyob deb nroog tau cuam tshuam rau kev muag khoom, tshwj xeeb tshaj yog nyob rau hauv kev tu plaub hau.
Thaum nws los txog rau kev saib xyuas tawv nqaij, cov neeg laus coob zuj zus tuaj thiab kev paub txog cov neeg siv khoom txuas ntxiv txhawb kev loj hlob ntawm cov khoom tiv thaiv kev laus. Lub caij no, cov qauv tshiab xws li 'skinimalism' thiab hybrid tshuaj pleev ib ce txuas ntxiv nce hauv qhov muaj koob meej, vim cov neeg Esxias cov neeg siv khoom nrhiav kev ua kom zoo nkauj zoo nkauj. Whereas nyob rau hauv kev tu plaub hau thiab suncare, ib puag ncig tej yam kev mob thiab nce kub yog hiking cov khoom muag nyob rau hauv cov cheeb tsam no, thiab sai piquing txaus siab rau kev ncaj ncees cov khoom xyaw thiab formulations.
Unpacking cov ntsiab lus loj tshaj plaws, kev tsim kho tshiab, thiab cov kev sib tw thoob plaws kev tu tawv nqaij, tu plaub hau, tshuaj pleev thaiv hnub, thiab kev zoo nkauj zoo nkauj, hauv cov tshuaj pleev ib ce Asia tau rov qab los rau 7-9 Kaum Ib Hlis 2023 yuav nthuav tawm cov txheej txheem dav dav rau cov hom lag luam kom ua ntej ntawm qhov nkhaus.
Lub neej yav tom ntej
Ob peb xyoos dhau los, kev loj hlob ntawm cov neeg siv khoom paub thiab kev yuav khoom hauv Asia tau tsim muaj kev hloov pauv mus rau cov khoom lag luam ruaj khov thiab kev coj ua. Raws li kev tshawb fawb los ntawm Euromonitor International, 75% ntawm cov neeg teb cov lus nug hauv kev zoo nkauj thiab kev saib xyuas tus kheej tau npaj rau kev tsim cov khoom lag luam nrog cov neeg tsis noj nqaij, neeg tsis noj nqaij thiab cog qoob loo hauv xyoo 2022.
Txawm li cas los xij, qhov kev thov rau cov tshuaj pleev ib ce tsis yog tsuas yog tsim cov khoom tshiab thiab cov kev pabcuam tab sis kuj yog txoj kev lag luam thiab kev sib txuas lus nrog lawv cov neeg siv khoom. Euromonitor tau pom zoo tias cov khoom lag luam tshuaj pleev ib ce tsom rau kev kawm txog cov neeg siv khoom thiab kev pom tseeb kom muaj kev sib txuas lus zoo nrog cov neeg siv khoom thiab txhawb cov hom kev ntseeg siab.
Ib qho kev kawm hauv kev tu tawv nqaij
Tus nqi ntawm USD $ 76.82 nphom hauv 2021, APAC kev lag luam tu tawv nqaij xav tias yuav pom kev loj hlob tseem ceeb hauv tsib xyoos tom ntej. Qhov no yog ib feem vim qhov nce ntau ntawm kev tu tawv nqaij thiab kev nco qab zoo nkauj ntawm cov neeg siv khoom Asian. Txawm li cas los xij, muaj qee qhov kev sib tw uas yuav tsum tau kov yeej kom tswj tau txoj hauv kev no. Cov no suav nrog kev ua raws li tsoomfwv cov cai, cov neeg siv khoom xav tau kev ntim khoom ruaj khov, nrog rau kev coj ncaj ncees, tsis muaj kev lim hiam thiab cov qauv tsim.
Qhov kev kawm xyoo no ntawm cov tshuaj pleev ib ce Asia yuav qhia txog qee qhov kev txhim kho tseem ceeb hauv APAC kev ua lag luam tawv nqaij, thiab yuav ua li cas cov khoom lag luam tau txais cov teeb meem kev lag luam tseem ceeb. Khiav los ntawm Asia Cosme Lab thiab tau tuav hauv Kev Lag Luam Trends thiab Regulations Theatre, ib qho kev sib tham ntawm Skintone Management yuav tob tob rau hauv kev hloov pauv ntawm kev ua lag luam, qhov kev sib koom ua ke tau nce zuj zus, thaum tseem txhawb nqa lub ntsej muag zoo nkauj thiab lub ntsej muag.
Kev tsim kho tshiab hauv Suncare
Hauv 2023, cov nyiaj tau los hauv APAC lub hnub tiv thaiv kev ua lag luam ntaus $ 3.9 nphom, nrog kev kwv yees tias kev lag luam yuav loj hlob 5.9% CAGR nyob rau tsib xyoos tom ntej. Qhov tseeb, nrog ntau yam ntawm ib puag ncig thiab kev sib raug zoo uas ua rau muaj qhov nce ntxiv, thaj av tam sim no yog tus thawj coj hauv ntiaj teb.
Sarah Gibson, Tus Thawj Saib Xyuas Kev Lag Luam rau hauv cov tshuaj pleev ib ce Asia, tau hais tias: "Asia Pacific yog tus naj npawb ntawm kev lag luam kev zoo nkauj thoob ntiaj teb, thiab vim li ntawd, lub qhov muag ntawm lub ntiaj teb tau tsom mus rau hauv cheeb tsam thiab kev tsim kho tshiab tau tsim muaj. Txoj Haujlwm Kev Kawm Txuj Ci hauv Tshuaj pleev ib ce hauv Asia yuav ci ntsa iab ntawm kev lag luam uas hloov zuj zus mus sai, tsom mus rau cov ncauj lus tseem ceeb, kev sib tw thiab kev txhim kho.
"Los ntawm kev sib koom ua ke ntawm kev sib tham, cov khoom lag luam thiab cov khoom lag luam showcases, thiab kev lag luam kev sib tham, cov kev kawm hauv cov tshuaj pleev ib ce Asia yuav qhia txog cov kev hloov tshiab loj tshaj plaws hauv kev ua kom zoo nkauj zoo nkauj niaj hnub no. Nrog rau cov neeg tuaj saib ua ntej tso npe tam sim no ntawm cov ntaub ntawv siab, muaj kev lees paub qhov kev thov rau kev nkag siab zoo dua thiab kev kawm hauv kev lag luam - uas nyob rau hauv cov tshuaj pleev ib ce Asia nyob ntawm no los muab. "
Post lub sij hawm: Oct-25-2023